Knowing Who You’re Selling To So You Know What To Sell
Solving the buyer’s problem before they even ask makes it easier to attract those clients than to have to search for them. If you want to work with families that have young children, get involved with school activities and fundraisers, Daycares, Churches, etc. If your ideal clients are all within a certain area, get involved with a strong networking group in your area.
Don’t be afraid of public speaking, step up to the microphone when you get the chance. Don’t give a long drawn out boring presentation about you, your business, or your products but speak to the audience with authority about the exact thing that interests them.
They may be your ideal clients when your message is clear and they understand that you have the knowledge and expertise that could be a great resource for them.
